Do you enjoy being scammed? Do you like being sold products that are shoddy, toxic and unnecessary? Do you benefit from wasting your time supporting the pet projects of politicians, celebrities and social-media morons? When you’re subject to semantics of any kind – mathematics included, – you’re open to cognitive attack from all sides. Because … Read moreCan Two Cognitive Poisons Make an Elixir?
All manner of self-proclaimed healers and goorus will yapper on about letting go. And sell you a mindfulness app to feed your dumbphone addiction and help you let go of your money. The sad reality is that they don’t know the first thing about it. Which is a big reason why so many people find … Read moreLetting Go
A lotta online goorus will tell you that your product ought to be solving a problem in order to sell. Now ask yourself this. What problem did the iPod solve, when there were pretty good mp3 players at the time of its launch? And the iPhone? It barely worked as a phone. Just think about … Read moreMarketing and the Problem-Solving Mindset
How do you change the culture of an organization, a team or even a single person? That’s a question most struggle with even when they’re not too lo-awarenes to ask it in the first place. The short answer is that you do it by example, but whatever the frack that means even. Most goorus who … Read moreThree Key Strategies to Making People Change Their Behavior